Part II: ZMOT™ & Your Web-Presence
In Winning the Zero Moment of Truth Lecinski writes, “Shoppers are digging up more information, from more sources, before they buy.” This fact is the basis...
Jan 31, 2012
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Part I: Introduction to Cybertising™ & ZMOT™
Google’s Jim Lecinski, author of “Winning at the Zero Moment of Truth,” and John Ross from Shopper Sciences recently performed a ...
Jan 31, 2012
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Search has changed the way people shop. Consumers make decisions based on information found on the Internet. The sources of information range from customer reviews, product descriptions, PPC promotion...
Jan 31, 2012
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The Cybertising™ methodology was developed by PHX Media Labs and is based on the ideal that every business can and should have a profitable website.
The Cybertising™ blog puts that model into action by providing Digital Marketing and Conversion Rate Optimization tips, tools, advice and insight to businesses and individuals who want to increase their web conversion rates, improve their online marketing strategies and boost ROI.
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